I am not going to explain what quality score is – this is practical not theoretical.
[You have old mate google for that]
You have 3 parts to quality score:
1️⃣ Ad relevance – how relevant is the ad to the keyword
2️⃣ Landing page experience – how relevant is the landing page/website to the keyword
3️⃣ Expected CTR – (based on past CTR performance) how much google things people will click on your ad
Improve these and you will rank higher, get more traffic, get more leads and spend a fuck load less money! 🤤
Your lowest hanging fruit to hack: >>> Ad relevance <<< ✅
“Why Sir?” You Ask
Because you can do it all in platform – requires no influence of past data (exp CTR) or how google see’s your website (landing page experience)
How To Do It:
1️⃣ Look at all your keywords for the last 30-90 days
2️⃣Have a filter to show only ad relevance: “below average”
3️⃣ Rank by top spending keywords
Add a filter that includes >0 conversion to see where you can get more traffic/leads for an even cheaper cost!
How To Make This Practical?
The MOST important thing you can do is make it relevant!
- Put the main keyword in the Headline 1 or Headline 2
- Put it again in the description
- Get that keyword, google it, look at your top 4 competitors ads – what are they talking about in their ad copy?
- Don’t re-invent the wheel – incorporate what they are saying into your ads (they most likely have been running these ads for months/years…. because they work).
Note: this was all inspired by Ed Leake’s newest video which is amazing and you can see on HERE